The response so far has been tremendous! I've already been contacted by a local television station to do a story about Local Proud. This is a program that has broad appeal to the community. I anticipate great success with this program.
The ability to sell sponsorship on the back of the perks cards has allowed me to open many doors. Plus I like the revenue potential. I am able to cross-promote Local Proud with my Night Out web properties to simultaneously grow both businesses.